American Immigrants and Literacy Essay

Income inequality Essay

It is the report which is discussing pay disparity. It is worldwide pay disparity is expanding. Other than that that’s is more data about estimation for the salary imbalance The connection between the pay disparity and monetary development Technological change and globalization somewhat on pay imbalance, Way to diminish the pay disparity, Causes of pay disparity, and High pay imbalance hole Latin America. For the most part it is about the salary disparity in this task is telling about the pay imbalance. Pay disparity Salary disparity is about the estimation of people’s family unit or individual dependent on their pay over the different members in an economy. It is otherwise called the hole between the rich and poor, riches and destitution, the distinctive of pay between populaces or individual (Ram, R. (1988)). Estimation To quantify the salary imbalance need to utilize the Gini coefficient which created by Italian analyst in 1912. The Gini coefficient is estimating the salary disparity dependent on the estimation of a recurrence conveyance (for instance levels of pay). The estimation of the Gini coefficient is between the range 0 to 1. Consequently, 0 that implies â€Å"perfect balance ’’ which each individual is getting a similar salary and 1 that implies â€Å"perfect inequality’’ which is all pay change to the portion of the populace with the most noteworthy pay. The Gini coefficient is additionally to be utilized for to quantify riches imbalance. This utilization of Gini coefficient necessitates that nobody has a negative net riches. Other than that, the Gini list regularly utilized which is the Gini coefficient communicated as a rate, however it is equivalent to the Gini coefficient duplicated by 100. (More often than not individuals are utilizing the Gini record for ascertaining the salary disparity. ) Graph1(source:http://individuals. stfx. ca) The chart above shows that the Gini coefficient is equivalent to the territory which is concealed to the yellow shading. The connection between the pay disparity and monetary development Graph 2(source : author’s figuring) The diagram above is indicating the connection between the salary imbalance and financial development. Other than that, the diagram above is demonstrating the improvement in the Gini of 0. 01 costs 1. 6 percent for each year in per capita monetary development which mean financial development improves may influence the salary imbalance. The connections between the salary imbalance and monetary development have an exceptionally solid hole once in a while. That implies change of monetary development would influence the pay imbalance. In this manner, the financial development will diminish the pay disparity when the compensation of the most reduced paid ascent quicker than the normal pay. Other than that, the financial development can build the opening for work for individuals to lessen the degree of joblessness in the social. Financial development regularly makes the opening for work for those individuals who are high gifted and instructed. After opening for work expanded can make the degree of destitution diminished and decrease the pay imbalance. Improving the development of financial may raise the pay disparity, for example, expanding the adaptability of compensation assurance. The development of financial is demonstrating the expansion for adaptability of pay assurance. To build the compensation of representative may lessen the pay imbalance however it additionally made the work cost expanded for the business. Expanding the pay consent to firms may make a few managers need to pay the profoundly compensation of worker. This activity may build the joblessness and influenced profitability of the organization diminishing on the grounds that work cost too high makes the business difficult to suffer (Murtin et al. , 2012). diagram 3 The chart above is demonstrating the worldwide pay imbalance is expanding from the year 1820 to the year 2008. The Gini coefficient is expanding that mean salary imbalance is expanding simultaneously. However, at some point the monetary development may not decrease the pay imbalance. It is on the grounds that the Economic Growth won't really unravel joblessness. For instance, development can't explain auxiliary and frictional joblessness it is on the grounds that joblessness (basic and frictional) which brought about by absence of aptitudes and topographical stability. Innovative change and globalization halfway on salary disparity The present innovation with globalization may ascend in the market gear and make the boosting top earnings. (Rosen, 1981; Gordon and Dew-Becker, 2008). Nowadays, the difference in innovation is influencing excessively quick, anyway it can likewise impact the salary imbalance. It is because of slanted the opening for work for individuals who high talented, yet in addition expanding the joblessness. For example, the individuals who have not high-gifted laborers may drop their work because of the equivalent redundant happens that might be running on the advances, mechanical for accomplishing the objective. In this manner the wants for those laborers can decrease because of the difference in mechanical. Similarly, to appraise for both exceptionally gifted and low-talented laborers need to center individual work even the innovation change, them two may hard to supplant by machines or lose their employment. In the event that the interest move isn't balanced by the equivalent move identified with the work flexibly, change in innovation can prompt decrease in compensation. (e. g. Autor et al. , 2006, Goos et al. , 2009). Simultaneously, the globalization may likewise expand the pay imbalance. 1) The offshoring (change the national). It is discussing individuals from more extravagant nations move to more unfortunate nations or less fortunate nation move to more extravagant nation. The offshoring happen on the grounds that expertise serious in their nation. For instance, a few people from the viewpoint of the expertise poor nation may move to rich nation for looking through the opening for work. For the end, offshoring makes work request more ability concentrated in both more unfortunate and more extravagant nations, in this manner it is expanding the pay imbalance in the two gatherings of nations (Feenstra and Hanson, 1996). 2) Sometime, the organizations are making an alternate in their benefit which can make the low-pay laborers work in fulfillment and make low-profitability firms. That would cause the firm to lose their rival contrast with the other organization. Simultaneously, it might build work pay imbalance by bringing down or decreasing the business (e. g. Egger and Kreickemeier,2009; Helpman et al. , 2010). Improvement of the Globalization and innovative change may additionally raise the pay imbalance. Other than that, innovation may go to the globalization yet it is additionally expanding the opposition between organizations to the organization on the planet, that mean globalization for innovation may drive firms to Innovate. Hence, the Innovation is expanding the work pay imbalance both briefly †since R&D is aptitude serious (Dinopoulos and Segerstrom, 1999; Neary, 2003) and it gave the R&D brings about ability one-sided on mechanical change as talked about above (Acemoglu, 2002). Caused of salary imbalance - Different religion, area, language and sexual orientation In Indian have a wide range of culture, race, religion and language. This circumstance is causing the Indian resident to get alternate instruction or possibly some of don’t even have the chance to consider. It is on the grounds that distinctive of culture, race, religion language and sex in Indian may made some of them didn’t find the opportunity to contemplate or instructed. At the equivalent, this sort of assorted variety is raising a hell to access to training and possibility of business may diminish likewise simultaneously. This is calling the sort of segregation. The diverse is making the individuals in experience the ill effects of critical of imbalance in work, instruction and salary. This sort of circumstance is expanding in light of the fact that distinctive family foundation may caused the expectation for everyday comforts to get more earnestly and troublesome, caused the pay expanding in India (Desai and Kulkarni, 2008). - Technology The innovation is improving constantly, yet it additionally is diminishing the chance of occupation for individuals who are untalented and constrained taught. The organization need to build efficiency to fulfill the interest from showcase. A ton of organizations are contributing to the innovation to build their profitability and development in their business. In this manner, the quantity of programmed machine expanding is diminishing the activity for those individuals who are working in manual, helpful, constrained taught and untalented. In a similar time, the administration occupation could expanding in light of the fact that the innovation improvement and plant employment, for example, manual and helpful is lessening. The administration expanded however it is only a low compensation work. Innovation is expanding the pay disparity and it is supplanted numerous laborer in production line in U. S (WSJ, Technology, Not Globalization,Feeds Income Inequality, July 24, 2008). - Education The raising of instruction level is the most effective approach to diminish the salary imbalance. It is on the grounds that the instruction has the extraordinary connection to the pay conveyance. The interest in training can made the salary disparity diminished and brings down the degree of destitution. Individuals who is instructed can get a higher chance to find a new line of work contrasted with those are restricted taught. It is imperative to send the kid to the school and instructed for expanding their insight and information for accomplishing their aspiration. In Brazil have a high disparity of salary since normal of resident of Brazil goes to less year to class contrasted with other. Number of Brazilian is expanding contrasted with the other nation contrasted with the Latin America (Carlos Aguiar de Medeiros of International Development Economics Associates, 2001) - Price Stability The value soundness is otherwise called expansion issue. In Brazil, expansion happens is making the poor getting more unfortunate however the rich getting more extravagant. It is on the grounds that when confronting the expansion issue or value insecurity, the organization (rich) is following a similar agreement of compensation or pay to pay the pay to their representative (poor). In this way, the poor need to decrease their li

Is the Nicotine Patch a Good Way to Stop Smoking

Is the Nicotine Patch a Good Way to Stop Smoking Addiction Nicotine Use How to Quit Smoking Print Is the Nicotine Patch a Good Way to Stop Smoking? By Terry Martin facebook twitter Terry Martin quit smoking after 26 years and is now an advocate for those seeking freedom from nicotine addiction. Learn about our editorial policy Terry Martin Medically reviewed by Medically reviewed by Sanja Jelic, MD on January 21, 2020 Sanja Jelic, MD, is board-certified in sleep medicine, critical care medicine, pulmonary disease, and internal medicine.   Learn about our Medical Review Board Sanja Jelic, MD Updated on January 23, 2020 Verywell / Cindy Chung More in Addiction Nicotine Use How to Quit Smoking After You Quit Nicotine Withdrawal Smoking-Related Diseases The Inside of Cigarettes Alcohol Use Addictive Behaviors Drug Use Coping and Recovery Due to the health risks of consuming most nicotine-containing products and the high addictive potential, there are many people searching for ways to decrease their use. Nicotine Replacement Therapies have been a historically popular choice for decreasing dependence on nicotine. One of the most popular NRTs (nicotine replacement therapies) available on the market today is the nicotine patch, approved by the FDA in 1991 as a prescription drug. First introduced in the U.S. by prescription only in 1992, the patch could be bought over-the-counter beginning in 1996.?? Other forms of medicinal nicotine products include gum, lozenges, inhalers, and a spray. In recent years, the use of NRTs has gone down, in favor of other methods such as tapering with electronic nicotine delivery systems (ENDS), however, the patch is still available as an option and there are some things about it you should know if considering it for smoking cessation. Nicotine Intake Options and Health Risks Cigarettes tend to contain 10 to 20 mg of nicotine and about 1 to 2 mg get absorbed by your body. Juul, the most popular brand of vape contains 50 mg of nicotine and is a common alternative to cigarettes because it is easier to smoke indoors. Hookah smoking is a global practice for taking in nicotine, and studies show it may actually be more harmful than smoking cigarettes. The hookah smoke is heated by charcoal briquettes. According to a 2016 study in Science of the Total Environment, synthetic hookah charcoals contain more heavy metals than most cigarette brands, as well as having higher concentrations of lead.?? Is the Nicotine Patch Effective? The nicotine patch provides a steady, controlled dose of nicotine throughout the day, thereby reducing the effects of nicotine withdrawal. Patch strength is reduced over time, allowing the user to wean themselves off of nicotine gradually. According to Clinical Practice Guidelines put out by the U.S. Department of Health and Human Services in 2008, of the seven first-line medications that consistently have been found to increase long-term abstinence rates: Bupropion SR, Varenicline, nicotine gum, nicotine inhaler, nicotine lozenge, nicotine nasal spray, and the nicotine patch, all five of NRTs have about the same level of efficacy.?? One major benefit, according to a study published in the Archives of Internal Medicine, is that more people correctly use the patch than they do any other NRT. Doing this increases the potential however for overdose so be careful.?? The combination of counseling and medication is more effective than either alone. Dosage and Preparation Nicotine patches typically come in three different dosage strengths: 21mg, 14mg, and 7mg, though this may vary between manufacturers slightly. These numbers refer to the amount of nicotine in the product. The 21mg patch is usually recommended as a starting point for people who smoke a pack of 20 cigarettes or more daily. From there, following package instructions, the user steps down to lower dose patches until the final step down to no patch. The nicotine patch resembles a square tan or clear bandage. The size depends on the dosage and brand used but generally is between one and two inches square. The nicotine patch should be applied once a day to clean, dry, hairless skin. Manufacturers usually recommend wearing the patch between 16 and 24 hours a day, depending on what youre comfortable with.?? Possible Side Effects Precautions Wearing the nicotine patch to bed at night can disrupt sleep and cause vivid dreams. If this becomes a concern, remove the patch before bed and put a fresh one on the next morning. Also observed in some people who use the patch: Itching, burning or tingling when the patch is applied. This usually goes away within an hour and is a result of nicotine coming in contact with the skin.Redness or swelling at the patch site for up to 24 hours.DizzinessHeadacheUpset stomachVomitingDiarrheaSevere rash or swellingSeizuresAbnormal heartbeat or rhythmDifficulty breathing?? Be sure to consult your doctor before using the nicotine patch and to check in if any of the above symptoms are severe or do not go away. Contraindications Let your doctor know if you have any illnesses, including the following: Chest pains or a recent heart attackHeart diseaseStomach ulcersThyroid diseaseDiabetesSkipped or irregular heartbeatsAllergies to tapes, bandages or medicinesSkin rashes or skin diseasesHigh blood pressureKidney or liver disease?? Media reports of a possible link between the patch and increased cardiovascular risk have since been shown to be unsubstantiated, according to a 2005 study in the American Journal of Cardiology.?? If you take any other medications, be sure to check with your doctor before starting the patch, as it can change the way some medicines work Smoking While Using the Nicotine Patch Do not smoke when using nicotine patches or any other NRT as you run the risk of receiving an overdose of nicotine.Signs of a nicotine overdose may include: DizzinessUpset stomachBad headachesVomitingCold sweatsDroolingConfusionBlurred visionHearing problemsWeakness or fainting?? If you suspect an overdose, take the patch off and call your doctor immediately.

Reflection of Cannibalistic Societies through Diary of a...

The meager image depicted by Lu Xuns Diary of a Madman projects an illustration of society that stresses submission to authority, and the ultimate compliance to tradition. Lu Xun battles the idea that society is constantly being manipulated and controlled by the masses of people who know no better than to follow tradition. His story Diary of a Madman gives the representation of a culture that has not only failed, but failed by the cannibalistic nature of humans corrupting them-selves over and over again therefore feeding upon themselves. The analysis of Diary of a Madman gives way to a new interpretation of societies of the past, present, and future. Following the idea that history tends to repeat itself, I have paralleled the†¦show more content†¦The content of the story is divided into thirteen chapters that project images of society in discrete ways. The preface of the story begins explaining the story of two male siblings who remain nameless and identity less throug hout the story. The men can be seen as society as a whole, without a name, without an identity, without individuality. The identity of a culture is very important to give separation between individuals, but in the story there is no distinct characteristic described that can set these two men apart from any other two men. Without the individualism of nations, cultures, and people, identity can never be established or characterized. As the story unfolds the main character, the diarist, announces the idea that one must always be in a constant state of awareness, always ready for attack. The thought that someone could cast a look of fear upon another, but at the same time reflect an attitude of complete hostility towards another begins the diarist?s paranoia for others. Paranoia is a theme that runs wild in the ?Diary of a Madman?, disillusioning the diarist into feeling that he is going to be attacked by others, or even worse eaten. This false belief that people are plotting against the diarist is the central story line of the story. Although the idea of cannibalism may not be a worry in today?s society, the paranoia of society still exists. For example, the paranoid society of Nazi

Analysis Of The Lion King Essay - 1348 Words

The Lion King, arguably the best Disney movie ever, is loosely based off of Hamlet; Mufasa, being the lion version of a King Hamlet, killed by his nefarious, and yet musically gifted, shabby younger brother Scar. This aforementioned, Hamlet has been adapted many times since it’s indeterminate publication sometime between 1599 and 1602. Many a high schoolers have had the honor of reading, or have been forced to read, the powerful and sometimes bawdy words of Hamlet, one of William Shakespeare s greatest works. One element missed in the colorful and entertaining version of the story told by our favorite talking quadrupeds and even in the method in which the masterpiece is taught in educational institutions, is the juxtaposition between Prince Hamlet and Prince Fortinbras, both essentially a character foil of the other. One explanation of this phenomena is the importance of Fortinbras as a character, as he is only identified scarcely throughout the play, yet is used dexterously to characterize Prince Hamlet, in his flaws and limitations as a character. Fortinbras also frames the story both politically,laying the scene of conflict in the two nations, and plot wise introducing characteristics of Hamlet and catalyzing actions in the plot. Both Characters have lost a father, both are young men coming into power (in the form of both of a variegated and conservative sexual environment as well as in the literal bequeathment of power via a system of primogeniture), both areShow MoreRelatedFilm Analysis Of The Lion King1845 Words   |  8 Pages The film The Lion King was an extraordinary animated film from the Walt Disney Collection. The film uses many theatrical features such as the choice of sound and music, lighting, and the actors and actresses’ voices behind the characters. 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How to Be a Good Headhunter Free Essays

As headhunter, I earn my living by finding and evaluating job candidates for the benefit of my clients. After more than 5 years experiences in this job, now I understand what a good headhunter is and how to be. A good headhunter should be building a business based on reputation, relationships and trust — and on making a contribution to our professional community. We will write a custom essay sample on How to Be a Good Headhunter or any similar topic only for you Order Now You are in less of a rush, are more willing to take time to establish long term relationships, and seek to establish your credibility as much as to earn a buck. In order to be a good headhunter, you should have four features — knowledgeable, trustworthy, conscientious and effective. Knowledge As a good headhunter, you should share lots of knowledge and in doing so give candidates enough information to help them make a decision about whether they want to pursue the job (or recommend someone else). You should ask HR tons of valuable information about the company, about the job, the manager and his team, about why the job is open, and about the technology (if applicable), then share to candidates. You also should be able to tell candidates about the interview itself: how the manager evaluates candidates, how his team will be involved and how the selection process will play out. Most important, the good headhunter will be able to coach candidate in a way that will maximize candidates’ chances of winning an offer. Integrity As a trustworthy headhunter, you should be proud of your business and glad to talk about it, more over, you will demonstrate that you have good clients who respect you, and that you know the in’s and out’s of the industry you recruit in. Your success depends on clients’ and candidates’ trust, which means you should also reveal your trustworthiness by keeping your promises. You do call client or candidate when you promise to call; you do shortlist to client when you promise to. Conscientiousness As a good headhunter, you should try to locate and separate out the best qualified talent for your client company. You should never just ask for candidates resume without doing research by taking the time to ask candidates the tough, detailed questions that will reveal whether candidate fit the company, the manager, the job and the technology or not. Then write some objectively comments on their resume and shortlist to client. Effectiveness As a good headhunter, you should find the right candidate and fill the job in the shortest time. That’s your business. To accomplish this, you will gain the respect of the client and candidate. And talking to just anyone isn’t your job. Searching out the right candidates and talk with them, that will save your time and make your job efficient. It is obvious that a good headhunter should know client, position and candidate well, and try your best to right person to fill the right position. Meanwhile, you should also give the market information to HR and career suggestion to candidate. If you always do your job like that, success is not far away from you. How to cite How to Be a Good Headhunter, Papers

Trader Joes free essay sample

The original mission is that â€Å"Trader Joe’s is for overeducated and underpaid people, for all the classical musicians, museum curators, journalists†. Trader Joe’s offered natural and organic goods, and private label items. Trader Joe’s mission is to focus on providing great value to customers by having competitive prices on all their products. They try to bring a good shopping experience to the customer. The selection of privately labeled products is large. Its weaknesses are that its store locating is not in local urban areas, and it also lacks presence on social media platforms. After conducting a thorough analysis of the industry, competitors, and the company itself, I have developed two recommendations that will enable Trader Joe’s to gain profitability and increase their market position. My recommendations for Trader Joe’s following course of action are: Recommendation 1: Online Market Recommendation 2: Changing marketing strategy Recommendation 3: Improve technology in stores With the analysis I come up with three recommendations. We will write a custom essay sample on Trader Joes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These recommendations are detailed in the following section. The supermarket industry is a highly competitive industry. Many companies with viable resources and capabilities are fighting for market share. Recommendation 1: online market Internet plays an important role in modern lives. More and more people like shopping online. The cost of online operation is low. Because of the store location, a lot of people do not have the access to the Trader Joe’s product. â€Å"Many customers launched online efforts to persuade Trader Joe’s to open a store in their region. Customers created fan pages, wrote cook featuring meals prepared with the firm’s products, and waited in line for hours before a new store grand opening†. These facts indicate that consumers enjoy shopping at Trader Joe’s. To open a new store need prepare a lot. It also needs a lot of funds. Trader Joe’s has more than 400 locations across 37 states. Many places still do not have even one Trader Joe’s store. Online store will let more people who like Trader Joe’s shop here. It also requires fewer funds than local stores. According to Competitors overview (Appendix D), Whole Food does not offer online shopping either. This is a good chance for Trader Joe’s to develop more customers. The Five Forces (Appendix B) indicates that the bargaining power of buyers is moderate to high. Customers have a lot of choice of organic food. To operate online makes Trader Joe’s more reachable to consumers. By investing in online market, Trader Joe’s will be able to take full advantages of its operation strategy and brand image already establish. Recommendation 2: Changing marketing strategy When Trader Joe’s was founded in 1954, the company avoided the traditional supermarket advertising method, such as coupon-filled circulars in the newspapers or television commercials. It used a customer newsletter, which provide information on certain products and introduced new products. It also used short radio ads. The company did not change its advertising method. Trader Joe’s never ran television ads. Customers typically learned about Trader Joe’s though word of mouth. The SWOT analysis (Appendix C) indicates that Trader Joe’s need to increase its media exposure. Television ads are more attractive to consumers than newsletter or radio ads. Consumers can see and hear the information of products. It just makes people feel like in the store. It is more reliable to customers. People will pay more attention to the television ads. Television ads usually play over and over again. Television ads will deepen consumers’ impression about Trader Joe’s product and service. Trader Joe’s does not have official social media pages either. The Trader Joe’s only have Facebook fan pages. The potential customers do not have the information access to Trader Joe’s. The company can create the official Facebook pages or Twitter account. It will provide more information about Trader Joe’s. It also can use these social media accounts to advertise. People pay more attention to television and social media. To step into television ads and social media field, Trader Joe’s will be able gain more customers. Recommendation 3: Improve technology in stores Because of the inefficient checkout process, checkout lines are quite long at Trader Joe’s during busy Saturday mornings and parking lots are crowed. A lot of customers of Trader Joe’s complain about this situation. Trader Joe’s did not invest much in technology in the stores. The company does not offer self-checkout lanes. It also does not have flat-screen television at the checkout counter. Because of its inefficient checkout system, customer will spend a lot of time in waiting in the checkout lines. It also makes the parking lot do not have enough space for the coming customers. Now time is more valuable for modern people. The inefficient checkout will lose customers. People will balance the price of products with the time they spent in the checkout lines. When they spend more time in waiting to checkout, they will probably go to the place with higher price of product but less time to wait. In that case, Trader Joe’s will lose its customers. By investing more in technology in stores, Trader Joe’s will be able to make the store operation more efficient and have more customers without complaining about the checkout time or crowed parking lot. Appendix A PESTEL Analysis Political factors: The health issue always plays an important role in politics. People consider food safety more seriously. Economic conditions: Trader Joe’s target group is overeducated and underpaid people. The price of organic food is usually high than non-organic food, so consumers must balance their income with desired health benefits. Sociocultural factors: The organic food market are benefited from an increasingly health conscious consumer. Technology factors: Technology improvement will make product process more efficient. Appendix BFive Forces Analysis Threats of Rivalry Rivalry within the organic food retail industry is strong for Trader Joe’s as grocers want to gain more market share of the organic market. The main organic grocer competitor is Whole Food. Whole Food is good at communicating effectively with the market. Its stores are located in target market areas and have a larger space than Trader Joe’s. Threat of Entry The threat of entry by new entrants is low and the exit barriers are strong. It is easier for major corporations to enter the market since they can finance the type of goods the customers are looking for. Threat of substitute products or service Trader Joe’s did not limit their products to only being organic foods. Both Whole Foods and Trader Joe’s attracted health nuts, intellectuals, and foodies. Trader Joe’s primary focus is low price. However conventional store like Wal-Mart, who is known for its low prices, begins offering natural foods as well. Bargaining power of buyers The demand of organic food is growing. Factors will influence a buyer including costs, customer service, and the store environment. Trader Joe’s wants their customers delighted and satisfied. The demand for food will not decrease and consumers will have a demand for good value products, which have good quality with reasonable price. Bargaining Power of Suppliers The supplier industry is more concentrated. Trader Joe’s has a strong network of suppliers. Stores are expanding the varieties of products they provide like organic product lines and private label store brands. The supply chain is more integrated than it was in the past. Companies have their own distribution centers, so it is more convenient. Changing suppliers would be difficult for Trader Joe’s. Overall Analysis Based on Porter’s Five Forces, rivalry amongst competitors is high, threat to entry is medium/low, threat of substitute product is medium, bargaining power of suppliers is high, and bargaining power of buyers is moderate to high. Appendix CTOWS (SWOT) analysis Strengths Weakness Recognizable brand and loyal consumer Low price Well-known private label throughout organic food consumer Lacks presence on social media platforms Inefficient checkout system Limited reach and visibility Store location Opportunities Threats Online market New product New market Trader Joe’s competitors have strong social media presence. Trader Joe’s competitors have a larger organic food selection and are located in many local urban areas. Appendix D-Competitor Overview Whole Foods Market: national leading retailer of organic and natural foods. It achieved 8. 4% same store sales growth in 2012. Whole Food has a stronger social media presence than Trader Joe’s. It also has a larger organic food selection. Whole Food stores locate in many local urban areas. There are more than 330 Whole Food stores in the United States, Canada and the United Kingdom. Whole Food does not provide online grocery shopping. Wal-Mart: largest grocery retailer in the nation. The company have over 3000 supercenters in the country. It sold groceries as well as general merchandise. Its grocery revenure exceeds $100 billion. The company recently expands its food section. It also provide organic and natural food. Wal-Mart provides some groceries available online. Trader Joes free essay sample After observing that consumers are more likely to try new things when they are on vacation, he turned his store into an â€Å"oases† with a marine theme and cheerful employees wearing Hawaiian shirts. Trader Joe’s is differentiated with their innovative, one-of-a-kind foods priced well below their competitors. Trader Joe’s has an obligation to their employees, customers, and the community. To start off, Trader Joe’s has an obligation to their employees, and employees have certain expectations about their job concerning the job itself, pay, benefits, promotion, co-workers, and supervision. Employees expect, or at least hope for, a pleasant work environment, reasonable compensation, benefits such as insurance, opportunities for advancement, friendly co-workers, and guidance when they need it and respect from their supervisors. Trader Joe’s seems to meet their employee expectations. They are surrounded by an exciting, friendly, fun, and happy environment every day. They earn significantly more than employees at other grocery chains with managers making at least around 0,000 per year. We will write a custom essay sample on Trader Joes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Their starting benefits include medical, dental, and vision insurance, company-paid retirement, paid vacation, and a 10% employee discount. There are opportunities for advancement as they hire managers only from within the company. They even have their own university, Trader Joe’s University, where their future leaders enroll in training programs to ensure they will be able to meet company and customer expectations. The university also teaches them to instill the Trader Joe’s attitude. Management spends their days on the floor with their crew and customers instead of in an office with the door closed. Trader Joe’s fulfills their obligations to their employees. Trader Jos’s also has an obligation to their customers, and customers also have certain expectations, such as, reasonable prices, availability of stock, correct information about products, a pleasant shopping environment and experience, and friendly and helpful employees. Customers definitely receive an enjoyable shopping experience from the theme to the employees. They have even come to expect a customer-focused attitude specifically from Trader Joe’s. Trader Joe’s highlights â€Å"soft skills† as much as the actual retail experience. The employees are friendly, are customer involved, and have high product knowledge. The employees taste and learn about the products, share their experiences, and take the time to locate and recommend products. Trader Joe’s also has a philosophy of â€Å"every penny we save is a penny you save. † They focus on natural ingredient, buy directly from suppliers whenever possible, buy in volume, contract early, do not give their suppliers a fee for putting items on the shelf, and drop items that don’t pull weight to keep costs down. Their CEO does not even have a secretary to cut every possible cost so they can offer lower prices. They limit their stock while selling twice as much as other supermarkets by selling high quality products at lower prices. Trader Joe’s says, â€Å"Giving people too much choice can result in paralysis†¦the more options you offer, the less likely people are to choose any. † Trader Joe’s then has an obligation to the community, and the community has certain expectations of Trader Joe’s. They have an obligation to the community to be responsible, abide by rules and regulations, proved accurate information, provide safe products, and respect environmental concerns. They seem to be fulfilling their obligations to the community, but in 2010, Trader Joe’s was found selling 15 out of 22 red-list seafoods, those that are overfished and need to be conserved for their survival. This raised high concerns. They were quick to respond with a promise to remove the red-listed seafood, to improve product labeling with more accurate information about seafood products, and to only offer sustainable seafood in all formats by the end of 2012. They started using the Seafood Watch list to focus their product development and other third-party, science-based information to help with their goals. They are responding to customer concerns and feedback to fit customer needs of food safety and taste and environmental concerns. Trader Joe’s did break obligations to the community, but they are confronting the situation and responding to concerns to fix the problem. If they keep their promise they can return to fulfilling all their obligations. Any obligation to the community is also an obligation to their customers. Aside from the seafood situation, Trader Joe’s fulfills their obligations to their customers. If they fix the seafood situation and keep their end of 2012 promise, their customers will probably forgive and trust them. However, they need to make sure they do not pass any of the cost of their obligation to see through on their promise because this could then damage their reputation.